Douglas Murray is the CEO of GWS and leads the Björn Frantzén Global Wine Team. A graduate of Cornell University’s Hotel and Restaurant Administration program, Douglas discovered his passion for wine during his nine-year NHL career. After retiring from hockey, he gained experience in investment and business development with organizations like the San Jose Sharks and Skyline Construction. Initially an investor in GWS, he later transitioned to CEO, successfully launching the Frantzén & Cauble wine series. In 2024, he earned his sommelier certification, further deepening his expertise in the wine industry.

Viktor Stålberg joined GWS in a business development role after starting as an investor, driven by his enthusiasm for wine. A standout finance student and athlete at the University of Vermont, Viktor earned Hockey East Honor Roll recognition. As a professional ice hockey player, he represented six NHL teams, won the Stanley Cup with the Chicago Blackhawks in 2013, and played for Sweden in the World Championships and Olympics. After retiring, he pursued investments, including wine, and graduated top of his class with a sommelier degree. Viktor’s leadership and extensive network are great contributions to GWS.

Henrik John brings decades of financial expertise to GWS. He began his career inSweden’s automotive industry, spending nearly 20 years in IT and management roles.In 2011, he became CEO of Nordic Electronic Procurement Systems AB, leading the company to a public listing. In 2017, Henrik joined Tegnér Spirits & Wine AB, overseeing finance for the global launch of Ramsbury Vodka and Gin. He co-founded Wines Detectives AB andWiltshire Spirits Group AB, achieving notable success in the wine and spirits sector. In 2024, Henrik became CFO of GWS and played a pivotal role in launching Frantzén & Cauble.

Filip Tegnér leads business development at GWS, drawing on over 15 years of entrepreneurial experience in the beverage and real estate industries. A graduate in entrepreneurship fromJohnson & Wales University, Filip has played a key role in the family business, Tegnér Spirits& Wine, a fifth-generation company. He notably spearheaded the creation of Leif GW Persson’s successful wine series. With deep industry expertise, a vast network, and a proven track record, Filip is instrumental in driving the growth and market success of GWS, bringing creative vision and strategic focus to the company.

Niclas Engsäll is a brand architect and global marketing strategist with a passion for crafting compelling narratives and driving growth. As the former Head of Brand & Marketing for Weekday and Monki under H&M Group, he led transformative initiatives that elevated brand desirability and consumer engagement. A co-founder of Grow, a leading brand development agency, and A House, a creative space, Niclas has consistently demonstrated his entrepreneurialvision. At GWS, Niclas brings his expertise to the world of wine, building brands that celebrate connection, elevate moments, and inspire togetherness for wine lovers everywhere.

Fredrik Ströman is a logistics specialist and system developer with extensive experience in the alcoholic beverages industry. With a background in import logistics, inventory management, and controlling, Fredrik has led system development and implementationsto optimize operations. Over the past several years, he has worked as a consultant, providing logistics and system solutions for importers and producers in the beverage sector. At GWS, Fredrik’s expertise ensures efficient operations and seamless supply chains, contributing to the success of the company’s growing portfolio.

Linnida Del Barba joined GWS in spring 2024, quickly becoming an integral part of the team through her precision and organizational skills. She oversees administration, communications, and project management, including customs interactions, ensuring smooth and efficient operations. Known for her attention to detail and excellent communication abilities, Linnida manages client relationships and upholds the company’s high standards of service. Her international background and ability to work across borders have made her a key player in ensuring GWS’s commitment to excellence in both administration and customer satisfaction.

Per-Ulrik Johansson is a former professional golfer with a psychology degree fromArizona State University, where he won an NCAA Championship alongside Phil Mickelson.A six-time champion on the PGA and European Tours, he also represented Europe in two victorious Ryder Cup teams. Beyond golf, Per-Ulrik has a deep passion for food, wine, and hospitality, earning his sommelier degree in 2014. Known as “PU,” he combines business acumen, wine expertise, and an extensive network, making him the ideal leader for Global’s on-trade team, driving growth and fostering connections in the industry.